Victory Customer First Award 

Victory Chrysler Dodge Jeep RAM of Ottawa Receives Customer First Award

Victory Chrysler Dodge Jeep RAM of Ottawa was awarded the Customer First Award for Excellence 2020, which was given out by FCA and JD Power. This award recognizes dealerships that excel in customer sales and service.

The goal for these dealerships is not just to improve customer interactions within the dealership but to become leaders in the industry. The award was created by FCA and JD Power to increase satisfaction for customers with the brands under FCA: Chrysler, Jeep, Dodge, RAM and FIAT. Not only does it focus on sales and service but also employee training and the condition of the facility for a complete customer experience.


Achieving the Prestigious Award

To achieve the Customer First award, dealerships must excel in five "pillars." These pillars include the following:

  • Facility Certification - The dealership facility must be clean and comfortable for customers receiving sales help or service.
  • Performance Measures - The dealership must meet levels of sales and service goals.
  • Training certification - Employees have completed the highest level of training that is certified by FCA.
  • Employee Surveys - In a customer-driven culture, the voice of employees is also heard.
  • Process Validation - Processes for sales and service provide excellence with customer interaction. 


The initiative was first introduced in 2015 when dealerships learned about the award and the requirements to receive it. Some of those dealerships worked with specialists to improve processes and procedures that would achieve better customer satisfaction.

Victory Chrysler Dodge Jeep RAM of Ottawa joins an elite group of dealerships by winning this award for 2020. Customers who visit this dealership can be assured of an exceptional experience every time they visit. Whether they are looking for a new or used vehicle or getting their current model serviced, they can expect the highest rate of satisfaction from every person they interact with.